Blog

The Top Benefits of Texting in Business

The Top Benefits of Texting in Business

SMS messaging can help improve business communications and even increase traffic. Many of your competitors may not have realized the benefits of SMS yet, and you need to be ahead of the curve.

We have found some of the top benefits of texting in business and we wanted to share this information with you!

1. Increase traffic online and in-store

You can promote your text enabled number and send directions to your location or include a link that goes back to your website. Through text you can send discount codes that are to be used that will help drive traffic.

2. Increase in sales or leads

Remind customers about your promotions or campaigns. If you offer a discount code to customers they will be more than likely to choose your business over your competitors since they will receive a discount on their purchase. You can also prompt customers to sign-up for a newsletter, etc with a quick form on your website. Include a URL in the text message you send to get customers to sign up.

3. Build stronger relationships

Text messaging with customers allows you to send personalized messages to them. You can include their name in the message, and give them specific information that they are looking for. You may also send personalized holiday messages to them as well.

4. Instant communication

SMS messaging is the quickest form of communication, not just between friends and family but also between businesses as well. On average text messages are read within 3 minutes of it being received. You can send a quick text message to customers and they can send quick messages to you as well.

5. Universal platform

Text messaging is used by billions of people all around the world. Communicate with customers on a platform that they use daily. It will help your business be more personal and convenient.

6. You become mobile

Texting allows you to communicate with your customers anywhere at any time. You are able to be in constant communication with customers when they are home, work or even travelling.

Are you interested in SMS messaging for your business? Join now for a free 15-day trial or you can contact [email protected] with any further questions you may have.


Improve your SMS Response Rates

SMS Marketing Tips to improve your Response Rate

SMS messages are a new form of communication between businesses and customers. 90% of all text messages received are opened within 3 minutes but the reader only spends an average of 5 seconds reading the message.

You want to make sure your message is read and being responded to.

Customers need to understand quickly what the message is about, else they will just delete it after receiving it.

Keep Your Messages Simple

The messages you send need to be simple enough to read at a quick glance. Do not use slang or complicated words. Don’t confuse the customer with long sentences. Keep it short and sweet.

Include a Call-to-Action (CTA)

Having a CTA in your SMS messages so your customers know what is being offered to them. They will know what the next step of action and how to acquire what is being offered or suggested in the text message.

Availability

Be available for your customers when your customers are texting. You will need to determine when your customers will be texting during the day. During morning and evening rush hour are the times you don’t want to be sending messages with your customers as they will be making the commute to and from work.

A/B Test Your Messages

Test out different messages to see what customers prefer. Test out messages with shortened URLs, highlighted/capitalized keywords, general versus specific CTAs and personalized messages.

Analyze Your Results

Analyze your response times, chat times, URL clicks and keywords. It will see how well your promotional messages are performing and will help you see what improvements need to be made for future campaigns.

Following our suggestions will help you improve your SMS response rates for all of your campaigns. You will be able to communicate more effectively with your customers in a language they are familiar with.

Let Eagle Messaging help you with your business texting.  Easy and Affordable texting platform, so you can stay ahead of your competition. 

Ready to get started with Eagle Messaging? Send us an email or join Eagle Messaging for FREE now!


Why SMS Messaging?

Why SMS Messaging

SMS messaging is used by billions of people. Texts are sent every day between friends, family and now even with businesses.  SMS is the most widely used platform around the world today. So why would you not want your business to communicate with customers through SMS?

SMS messaging allows you to customize messages based on your campaigns and they may be sent on a mass scale. It helps prove to your customers that you understand their communication preferences. Texting gets your overall message out there much faster, easier and more efficiently.

SMS is affordable.

SMS messages are very affordable. With Eagle Messaging you will only have to pay a monthly flat base price of $10. You can send and receive an unlimited amount of text messages you want.

Easy to track results.

It is very easy to track your results with SMS messaging. You can track whether or not messages were sent or received. Eagle Messaging’s platform allows you to view hourly, daily, and monthly DNIS reports to give you insight to your marketing campaigns.

Generates results.

SMS messaging is quick and easy way to communicate with customers. Everyone texts today so your business should be texting with customers as well. On average text messages are opened within 3 minutes of it being received. There is no better way to receive messages from customers than with SMS.

Good for customer service.

There is no better form of customer service than with SMS messaging. You can help customers in a form that is easy for them to use and it is not inconvenient for them. They will not have to wait on hold to speak with a representative as they will get responses immediately with SMS messaging.

SMS messaging is great for every business at any size. It is a great way for you to communicate with customers on a platform they prefer. With a great open and response rate SMS messages are the solution for you to get your message read by customers.

If you’re interested in SMS messaging for your business send us an email to [email protected]. Want to try out our platform? Join us for a FREE 15-day trial!


How SMS can fit into every sales funnel

How to Optimize Your Sales Funnel with SMS Messaging

SMS In Your Sales Funnel

A sales funnel is a sequence of actions the customer goes through to reach your end goal, which may be to generate a lead or for the customer to make a purchase.

Having a sales funnel in place allows your business to track every deal and understand the sales process your customers go through. You will learn how you can make future improvements to help customers reach your end goal every time.

Awareness

The awareness stage is when the customer first learns about your business and your products or service. Create awareness by advertising online, in-store and additional third-party advertising mediums.

Advertise your number for customers to text you with questions or to receive a discount on their next purchase. You want to create awareness for your customers to know that they can text your business rather than call or email.

Interest

At this stage, the customer is looking for a solution to their problem or for a specific product or service. The customer becomes more interested and is actively looking for your product or service and you need to advertise to them.

You can advertise a discount code and re-market to those who are interested in your product or service. Have them text your number to receive a discount code on the product or service they are looking for.

Decision

During this stage, the customer is making the decision and may have chosen your business. The discount code offered enticed them to choose you over your competition.

Further use SMS and send them tracking information for their online order. You can send directions to a location closest to them for the product or service they are looking for.

Action

The last stage in the sales funnel and the customer is finalizing the deal with you. The potential customer has made the purchase and is now a customer for your business.

SMS messaging can be used in every part of the sales funnel no matter the industry. Whether you are targeting another business or individual customer they will still go through the exact same sales funnel.

Whether you are sending messages to entice your customers or for customers to text you with questions. You will be able to communicate with customers in the most effective and preferred way.

Eagle Messaging offers SMS/text messaging to help companies effectively communicate with their customers with language that they are familiar with.  Customers are never on hold, never frustrated, and they experience the satisfaction of their communication on their own terms, through texting.

Are you ready to start texting with customers?  Sign Up now for your 30 day Free Trial by clicking this link, register with Eagle Messaging today.

https://www.eaglemessaging.com or email us at Support


Enterprise Level Messaging Solutions

Our SMS Solutions Serving All Businesses

Subscribe to our weekly newsletter to receive news and offers in your inbox!