by Eagle Admin
Posted on September 22, 2017 at 10:57 am
Multi channel marketing is simply the use of diverse multiple marketing platforms to send a message to consumers. A single platform isn’t enough anymore. Consumers are everywhere, using any device you can think of, engaging on more platforms than you can imagine. SMS/Text is one of the most popular means of creating message campaigns. With thе right SMS ѕоftwаrе in рlасе, уоur buѕinеѕѕ hаѕ thе роtеntiаl tо bring in mоrе рrоfitѕ оn аn оn-gоing bаѕiѕ with thе uѕе оf a uniԛuе SMS ѕоftwаrе tесhnоlоgу.
Today, consumers expect businesses to reach them in numerous ways. Gone are those days when people have to visit a brick shop or physical retail store to buy an item. Internet has transformed that. Now, you can literally review what you want to buy, check where to get the best price, and have it delivered to any location of your choice. Business organisations that do not employ this strategy can expect to lag behind their competition.
Why Should You Use Multi Channel Marketing
Technology has changed what the average human considers the norm. Years ago, it was simply impossible to send SMS/Text messages and receive replies in seconds. A forecast shows that over 50 billion devices will be connected to the Internet by 2020. The figure might even be reached before then. For this reason, you want to be right in the face of your consumers. Businesses will strive to create easy accessibility with consumers because that is the only way.
Consumers want to be able to interact with businesses how and when they want. Therefore, multi channel marketing is a strategy that can help business organisations meet that expectation. This way, consumers will have easy feedback whether they are at home or in the office, using their smartphones or PCs, on Internet or watching TV. In the long run, it becomes a win-win for business organisations.
How It Benefits Your Business
Take a moment to think about the best brands you love to patronize, you will realise they are found everywhere. The top brands have recognized this fact, and that is why you see them everywhere on social media, website adverts, TV channels and Hashtags. It increases the number of times the brand is seen, therefore making such brand more easily recognised than its competitor.
This is not rocket science. It is just a result of brand recognition. As stated earlier, multi channel marketing brings your brand to the audience irrespective of their location and preferred platform. This, in turn leads to them seeing more of the products you offer. Consequently, they will be eager to purchase the product. If the product is great, it means more sales will be made. That’s the typical consumer behaviour.
Organisations that incorporate the use of multi channel marketing will pass a message across to the public and its customers faster than an organizations that don’t. This is a very important tool especially in the midst of crisis or customer dissatisfaction. It creates a good communication system between businesses and the public. As a result, people see the brand as one that exudes loyalty and an organization that can be trusted.
Have a business and want to implement text messaging for your clients? Contact us at [email protected]