SMS messages are a new form of communication between businesses and customers. 90% of all text messages received are opened within 3 minutes but the reader only spends an average of 5 seconds reading the message.
You want to make sure your message is read and being responded to.
Customers need to understand quickly what the message is about, else they will just delete it after receiving it.
Keep Your Messages Simple
The messages you send need to be simple enough to read at a quick glance. Do not use slang or complicated words. Don’t confuse the customer with long sentences. Keep it short and sweet.
Include a Call-to-Action (CTA)
Having a CTA in your SMS messages so your customers know what is being offered to them. They will know what the next step of action and how to acquire what is being offered or suggested in the text message.
Be available for your customers when your customers are texting. You will need to determine when your customers will be texting during the day. During morning and evening rush hour are the times you don’t want to be sending messages with your customers as they will be making the commute to and from work.
A/B Test Your Messages
Test out different messages to see what customers prefer. Test out messages with shortened URLs, highlighted/capitalized keywords, general versus specific CTAs and personalized messages.
Analyze Your Results
Analyze your response times, chat times, URL clicks and keywords. It will see how well your promotional messages are performing and will help you see what improvements need to be made for future campaigns.
Following our suggestions will help you improve your SMS response rates for all of your campaigns. You will be able to communicate more effectively with your customers in a language they are familiar with.
Let Eagle Messaging help you with your business texting. Easy and Affordable texting platform, so you can stay ahead of your competition.