SMS In Your Sales Funnel
A sales funnel is a sequence of actions the customer goes through to reach your end goal, which may be to generate a lead or for the customer to make a purchase.
Having a sales funnel in place allows your business to track every deal and understand the sales process your customers go through. You will learn how you can make future improvements to help customers reach your end goal every time.
The awareness stage is when the customer first learns about your business and your products or service. Create awareness by advertising online, in-store and additional third-party advertising mediums.
Advertise your number for customers to text you with questions or to receive a discount on their next purchase. You want to create awareness for your customers to know that they can text your business rather than call or email.
At this stage, the customer is looking for a solution to their problem or for a specific product or service. The customer becomes more interested and is actively looking for your product or service and you need to advertise to them.
You can advertise a discount code and re-market to those who are interested in your product or service. Have them text your number to receive a discount code on the product or service they are looking for.
During this stage, the customer is making the decision and may have chosen your business. The discount code offered enticed them to choose you over your competition.
Further use SMS and send them tracking information for their online order. You can send directions to a location closest to them for the product or service they are looking for.
The last stage in the sales funnel and the customer is finalizing the deal with you. The potential customer has made the purchase and is now a customer for your business.
SMS messaging can be used in every part of the sales funnel no matter the industry. Whether you are targeting another business or individual customer they will still go through the exact same sales funnel.
Whether you are sending messages to entice your customers or for customers to text you with questions. You will be able to communicate with customers in the most effective and preferred way.
Eagle Messaging offers SMS/text messaging to help companies effectively communicate with their customers with language that they are familiar with. Customers are never on hold, never frustrated, and they experience the satisfaction of their communication on their own terms, through texting.