SMS messaging can help improve business communications and even increase traffic. Many of your competitors may not have realized the benefits of SMS yet, and you need to be ahead of the curve.
We have found some of the top benefits of texting in business and we wanted to share this information with you!
1. Increase traffic online and in-store
You can promote your text enabled number and send directions to your location or include a link that goes back to your website. Through text you can send discount codes that are to be used that will help drive traffic.
2. Increase in sales or leads
Remind customers about your promotions or campaigns. If you offer a discount code to customers they will be more than likely to choose your business over your competitors since they will receive a discount on their purchase. You can also prompt customers to sign-up for a newsletter, etc with a quick form on your website. Include a URL in the text message you send to get customers to sign up.
3. Build stronger relationships
Text messaging with customers allows you to send personalized messages to them. You can include their name in the message, and give them specific information that they are looking for. You may also send personalized holiday messages to them as well.
4. Instant communication
SMS messaging is the quickest form of communication, not just between friends and family but also between businesses as well. On average text messages are read within 3 minutes of it being received. You can send a quick text message to customers and they can send quick messages to you as well.
5. Universal platform
Text messaging is used by billions of people all around the world. Communicate with customers on a platform that they use daily. It will help your business be more personal and convenient.
6. You become mobile
Texting allows you to communicate with your customers anywhere at any time. You are able to be in constant communication with customers when they are home, work or even travelling.
Are you interested in SMS messaging for your business? Join now for a free 15-day trial or you can contact [email protected] with any further questions you may have.
SMS messages are a new form of communication between businesses and customers. 90% of all text messages received are opened within 3 minutes but the reader only spends an average of 5 seconds reading the message.
You want to make sure your message is read and being responded to.
Customers need to understand quickly what the message is about, else they will just delete it after receiving it.
Keep Your Messages Simple
The messages you send need to be simple enough to read at a quick glance. Do not use slang or complicated words. Don’t confuse the customer with long sentences. Keep it short and sweet.
Include a Call-to-Action (CTA)
Having a CTA in your SMS messages so your customers know what is being offered to them. They will know what the next step of action and how to acquire what is being offered or suggested in the text message.
Be available for your customers when your customers are texting. You will need to determine when your customers will be texting during the day. During morning and evening rush hour are the times you don’t want to be sending messages with your customers as they will be making the commute to and from work.
A/B Test Your Messages
Test out different messages to see what customers prefer. Test out messages with shortened URLs, highlighted/capitalized keywords, general versus specific CTAs and personalized messages.
Analyze Your Results
Analyze your response times, chat times, URL clicks and keywords. It will see how well your promotional messages are performing and will help you see what improvements need to be made for future campaigns.
Following our suggestions will help you improve your SMS response rates for all of your campaigns. You will be able to communicate more effectively with your customers in a language they are familiar with.
Let Eagle Messaging help you with your business texting. Easy and Affordable texting platform, so you can stay ahead of your competition.
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